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ThothGraph Blog

Expert guides on SEO, Answer Engine Optimization, and Generative Engine Optimization. Learn how to make your brand visible in AI-powered search.

Data visualization showing how AI Overviews select and cite sources, based on the ThothGraph research study.
Research

ThothGraph Research: We Analyzed 10,000 AI Overviews. Here’s the Anatomy of a Cited Source.

What does it take to get cited in Google's AI Overviews? ThothGraph's new research analyzes 10,000 AI-generated answers to reveal the data-backed anatomy of a citable source for SEOs and content marketers.

The ThothGraph Research Team8 min read
An abstract representation of AI-powered search evolution, showing data pathways leading to a modern search interface.
Insights

SEO in 2025: Adapting Your Strategy for the AI Search Revolution

Traditional SEO is facing its biggest shift yet. As AI-powered search like Google's SGE reshapes the SERP, marketing leaders must evolve from optimizing for clicks to optimizing for inclusion in AI-generated answers. This guide outlines the strategic pivot required for 2025.

8 min
Abstract visualization of a neural network sourcing information for Answer Engine Optimization.
Insights

Answer Engine Optimization: How to Get Your Brand Cited by AI

As AI assistants like ChatGPT, Gemini, and Copilot become the new search interface, getting your brand cited is the new ranking. Learn the core principles of Answer Engine Optimization (AEO) to stay visible in a zero-click world.

8 min
Conceptual image representing Generative Engine Optimization (GEO) with neural networks and brand logos.
Insights

Generative Engine Optimization (GEO): The New Frontier for Brand Visibility in AI Search

Traditional SEO is evolving. Discover Generative Engine Optimization (GEO), the critical practice of optimizing your content to appear in AI-powered search results and answer engines like ChatGPT and Perplexity.

8 min